Tunisia is a country that perfectly combines tradition and modernity. The Tunisian personality is characterized by tolerance, hospitality, an unwavering joy of life and a strong determination to succeed.
A society respectful of cultural diversity
Thanks to its historical heritage, Tunisia has naturally become a multicultural and a multilingual country. The country has always been open to migratory movements which are considered as a great opportunity for intercultural discovery and mutual tolerance.
Cultural and religious diversity transformed the Tunisian society into a stronger and more dynamic one with more than 53 000 foreigners of various nationalities who live and adapt easily in the country.
Indeed, cultural diversity in Tunisia represents a competitive advantage for businesses in general and more specifically for foreign companies.
This asset provides companies with a strong potential to adapt to the environment. Moreover, this diversity added to the wealth of knowledge, expertise and experiences from different backgrounds is likely to encourage innovation.
In Tunisia, the scope of action of the business world, particularly that of enterprises, expanded following the explosion of the internationalization movement of businesses and mergers, of FDIs, of partnerships and joint ventures in the last two decades.